Dallas, TX

Two lenses.One marketer.

Science +
Strategy
Welcome! I’m Asia Kayanan.
MS Marketing candidate at the
McCombs School of Business.
Seeking roles following
a May 2027 graduation.
Asia Kayanan
click me

A dual-brained marketer

The science side

B.S. Kinesiology & Health, Exercise Science · UT Austin, May 2026

Coursework in biology, anatomy, and sports management built a rigorous, evidence-based understanding of human performance and health, and a habit of grounding decisions in research.

Asia in a white dress and Texas graduation stole at the gates in front of the UT Tower

The business side

M.S. Marketing, McCombs School of Business · UT Austin, May 2027 · Business minor

I’m now building expertise through advanced coursework in marketing analytics, applied AI, and brand strategy to transform audience insights into marketing decisions that drive results.

Asia giving the Hook ’Em sign in front of the McCombs School of Business

Where my passion lives

Health.

My foundation in Exercise Science taught me how the human body functions, adapts, and performs. Through my MS in Marketing, I’m learning how to apply that understanding to consumer behavior, brand strategy, and meaningful communication.

Group photo at a National Ovarian Cancer Coalition event

Ovarian Cancer Research Alliance Advocate Leader

Sports.

Dance shaped my discipline, leadership, and appreciation for the power of sports. From four years on the iconic Texas Pom Squad, to working behind the scenes at Texas Athletics and Austin FC, I’ve experienced the sports industry from both the athlete’s perspective and the marketing side.

The Texas Pom Squad performing in front of a packed stadium

Led my team at NCAA events for Texas Football, Men’s and Women’s Basketball, Baseball, Volleyball, and Soccer.

Building my leadership foundation

27

team members led as Captain and President of Texas Pom, an NCAA D1 spirit team

Notable Recognition

Asia with Hook ’Em at the SEC Women’s Basketball Tournament

E Lynn Harris Award, 2026 SEC Women’s Basketball Tournament

Asia smiling with orange pom-poms at a Texas football game

Texas Cheer and Pom Alumni Leadership Scholarship

My leadership philosophy

Leading the Texas Pom Squad represented a tradition, a university, and a community greater than ourselves.

I strived to honor that responsibility by building a culture of discipline, accountability, and belonging that empowered each of my teammates to contribute to something bigger than themselves.

The Texas Pom Squad posed in the indoor practice facility
Three Texas Pom members seated in front of the Lucchese Bootmaker sign

Managing systems behind the scenes

Weekly reports

Summarized each week’s events and responsibilities for the team.

CommunicationReporting

Practice schedules

Set weekly schedules with task assignments and time stamps.

SchedulingDelegation

One-on-one feedback

Held weekly check-ins with teammates to support growth.

CoachingActive listening

Team Operations Calendar

Aligned co-captains and operations managers on yearly deadlines and events.

Project planningAlignment

To some of the biggest stages in college sports

Peach Bowl
Peach BowlCollege Football Playoff Quarterfinal
Women’s Final Four
Women’s Final FourNCAA Women’s Basketball
Men’s Sweet Sixteen
Men’s Sweet SixteenNCAA Men’s Basketball
Cotton Bowl
Cotton BowlCollege Football Playoff Semifinal

Sharpening the playbook

Through graduate level coursework at the McCombs School of Business, collaborative projects, and capstone preparation, I’m developing the analytical and strategic skills to approach marketing from a more informed perspective.

Applied Artificial Intelligence

Live talk: Zero Data Retention

Delivered a live presentation on Zero Data Retention as part of my Applied Artificial Intelligence coursework, building my understanding of data governance and AI-driven technologies.

Title slide: Zero Data Retention, Asia Kayanan, Applied AI Live Talk

Beyond the classroom

Creating connections that challenge my perspective, open new doors, and help shape where I want to take my career.

  • Business of Sports Summit
  • McCombs Fall Career Expo
  • Advisory Council Luncheons
Group photo of students and guests on a staircase at McCombs
A fireside conversation at the Texas McCombs Business of Sports Summit

Skills

Analytics

  • Excel
  • RStudio
  • Google Colab
  • Conjoint analysis
  • Linear and logistic regression
  • K-means clustering
  • Empathy mapping
  • Affinity clustering

Productivity

  • Microsoft Office Programs
  • Google Suite

Design & content

  • Canva
  • CapCut

Web & social

  • SpaceCraft
  • Sprinklr

Certification

  • Pilates Instructor Certified

Putting the skills to work

Aug 2026 to present

Gameday Marketing Assistant

Texas Athletics

Support marketing initiatives across Texas Athletics’ D1 sporting events. Drive fan engagement through in-game promos and activations that connect sponsors with fans.

Sports covered
  • Football
  • Men’s and Women’s Basketball
  • Soccer
100,000+
fans reached across events
Apr 2024 to present

Social Media Manager & Marketing Assistant

Shape Method

Manage and produce all social content with custom Canva designs, a website redesign in SpaceCraft, and monthly performance reviews that shape the next round of content.

87%
follower engagement rate
44%
of views from non-followers
10+
campaigns executed
A grid of Shape Method Instagram posts, including a staff highlight, a Texas Softball reformer pilates class and a client success story
Shape Method on Instagram
Feb 2025 to present

Guest Services Member

Austin FC

Deliver hands-on service at MLS matches, resolving fan issues promptly in real time.

20,000+
fans served per match
May to Jul 2024

Customer Experience Intern

Ouro Financial Services

Analyzed service tickets to improve Ouro’s customer support system, and tracked engagement in Sprinklr for X World Wallet, a NIL product that previously partnered with all UT Student Athletes.

50+
service tickets analyzed
500+
UT student athletes partnered

Stryker Athlete Immersion Program

This past summer, I was invited to attend Stryker’s 2026 Athlete Immersion Program in Flower Mound, TX, representing The University of Texas. I saw firsthand how Stryker advances healthcare through innovative medical technology.

Asia giving the Hook ’Em sign in front of the Stryker wall
Surgical lights and Stryker displays in an operating room demo space

My top 5 Gallup
CliftonStrengths are:

CliftonStrengths is a Gallup-developed assessment designed to identify an individual’s natural talents. It evaluates and ranks 34 talent themes to highlight areas where individuals are most likely to excel and perform at their best.

  • Futuristic
  • Achiever
  • Positivity
  • Strategic
  • Developer